Jimmy Mackin is the CEO of Curaytor, the #1 listing attraction platform for real estate teams. He’s also the co-author of “Exactly What to Say: For Real Estate Agents,” a #1 Best Seller in the Real Estate Sales & Selling category on Amazon, a keynote speaker, and widely known as a market leader in listing attraction strategies. Tom Ferry has referred to him as a “world class real estate expert.” At Curaytor, he works with 540 of the top agents and teams to help them build a listing-first business, resulting in over $30B in sales.
For all the agents reading this, congratulations.
The last 18 months were marked by extreme volatility both in the market and in the minds of the consumers.
Whether it was the onslaught of Proptech companies trying to disrupt the agent, the clickbait narrative on an imminent housing crash, transaction volume declining, or the 3,350 rate hikes (actual number) in the last 18 months…
You survived.
We’re now entering into the resale recovery phase. This phase will be marked by stability. Expect a modest increase in prices and transaction volume.
So what’s the right strategy?
In Q4 of 2023, I partnered with Tom Ferry to bring a program called 100k in 100 Days with the sole focus of helping agents attract more listings.
After helping 2,394 agents generate 19,451 listing appointments and 7,404 listings—we learned one simple fact:
You can generate business in any market if you have a bias for action.
That means…
- More calls to your SOI
- More content to feed your social media accounts.
- More videos (no dancing, please)
- More email campaigns to your database
- More postcards to your farm.
Above all, lead with value.
Educate the consumer.
Help them make smarter decisions.
In 2024, your success won’t be determined by interest rates, inflation or inventory. It will be determined by your actions.
Let’s get to work!
Jimmy Mackin, CEO of Curaytor
IRES MLS: Come Home to Colorado 